I first came across Forever 21 when I was in Bahrain, before all the politics went tits up. They certainly did not have the allure of a fresh faced model and a colossal store on Oxford Street, but now they have stepped up their game.
I am overwhelmingly smitten with Forever 21 for signing Charlotte Free to their campaign. It's been out a month and I still can't deal with how much I love her as a model. So for those of you, like myself, who would rather just stare at great shoots instead of read about how clever they layout is - enjoy.