Wednesday, 1 August 2012

Freja for Zara

Sometimes simplicity is all you need to shoot a great campaign, but it has to be beautiful too, it has to have a certain asthetic that allures you to the brand. Whether you are drawn to the model, the brand, the setting or the story they try to convey; it is all about the allure. 

Freja Beha Erichsen has the been the face of Chanel, she is fashion's golden girl and now she is fronting Zara's A/W 2012 campaign. There is no doubt in my mind that Freja herself is the allure and will most likely bring a new clientèle to the high street brand.

I wasn't sure how I felt about the video, until she gets in the car. I just felt that someone that beautiful should be constantly driving around looking that chic. Being in the car conveyed a sense of freedom and clothing is often a tool we use to free ourselves from mundane days. 

Maybe it's the monochrome that has helped me fall for this campaign, I adore how minimalist it all is. I seem to be buying only black and white clothing currently and I can absolutely guarantee that I'll be snapping up some key pieces as soon as they are released. 


  1. Hi Bryony, Nice blog! I've shared your post on the Chief Marketing Officer - India page and on the F.Ox. the fashion quiz group. Best, Shakti Saran

  2. Thank you, I'm glad you like it!